| 标题 | Lucy (Case Study) |
| 广告公司 | Saatchi & Saatchi |
| 广告战役 | Lucy |
| 广告主 | ELMSTA 3000 HORROR FEST |
| 品牌 | ELMSTA 3000 HORROR FEST |
| Posted | 9月 2015 |
| 行业领域 | 商贸展会、活动及节日 |
| 剧情简介 | Motivated by coming up with a novel way of encouraging RSVPs to Swedish Horror Fest ELMSTA 3000, Saatchi & Saatchi Stockholm placed a small ad in the classified section of a local newspaper. The seemingly innocent ad had a satanic twist and went viral. |
| 问题 | "Motivated by coming up with a novel way of encouraging RSVPs to Swedish Horror Fest ELMSTA 3000, Saatchi & Saatchi Stockholm placed a small ad in the classified section of a local newspaper. The seemingly innocent ad had a satanic twist and went viral." |
| 媒体类别 | 案例研究 |
| 长度 | |
| 文案 | Erik Wingfors |
| 文案 | Petter Dixelius |
| 文案 | Petter Esbjörnsson |
| 美术指导 | Olov Lagerkvist |
| 美术指导 | Victor Bergabo |
| 执行创意总监 | Gustav Egerstedt |
| 美术指导 | Erik Hiort af Ornäs |
| 客户企划 | Elin Johansson |
| 广告经理 | Roger Glassel |
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