标题 | The single release |
Brief | Popaganda is Stockholm’s biggest rock festival. This year, it put the fans to the test. Rather than running a major promotional campaign, it decided to share the festival’s line-up with only a handful of people. It also spread the word on a sprinkling of beer coasters, pizza boxes, coffee cups and other random ephemera around the city. Then it sat back to see what would happen. Sure enough, the news spread via social media and word of mouth. A truly viral campaign. |
广告公司 | Saatchi & Saatchi |
广告战役 | The single release |
广告主 | POPAGANDA / LUGER INC. |
品牌 | POPAGANDA Music Festival |
Posted | 11月 2016 |
行业领域 | 商贸展会、活动及节日 |
剧情简介 | Through the years, Popaganda Music Festival has done several campaigns in social media, engaging the fans. This year we took the engagement one step further and let the fans release the artist line up themselves. |
创意总监 | Gustav Egerstedt |
美术指导 | Gustav Egerstedt |
文案 | Katja Janford |
美术指导 | Erik Hiort af Ornäs |
Graphic Designer | Gustav Dejert |
客户经理 | Louise Persson |