Gustav Egerstedt
Executive creative director at Saatchi & Saatchi Stockholm
Stockholm, 瑞典
标题The single release
BriefPopaganda is Stockholm’s biggest rock festival. This year, it put the fans to the test. Rather than running a major promotional campaign, it decided to share the festival’s line-up with only a handful of people. It also spread the word on a sprinkling of beer coasters, pizza boxes, coffee cups and other random ephemera around the city. Then it sat back to see what would happen. Sure enough, the news spread via social media and word of mouth. A truly viral campaign.
广告公司
广告战役 The single release
广告主 POPAGANDA / LUGER INC.
品牌 POPAGANDA Music Festival
Posted11月 2016
行业领域 商贸展会、活动及节日
剧情简介 Through the years, Popaganda Music Festival has done several campaigns in social media, engaging the fans. This year we took the engagement one step further and let the fans release the artist line up themselves.
创意总监
美术指导
文案
美术指导
Graphic Designer
客户经理

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