标题 | Finding Love With Ziwe |
广告公司 | DAVID |
广告战役 | Finding Love With Ziwe |
广告主 | |
品牌 | Android |
首次发布日期 | 2024 / 2 |
行业领域 | 手机与寻呼机 |
剧情简介 | This Valentine’s Day, Android is launching a film called “Finding Love with Ziwe,” created by DAVID Miami, this time honing in on the taxing emotional cost phone users experience when they text each other using SMS. Through a series of light-hearted interviews with real people, the film aims to highlight the cultural stigma against green bubbles in the U.S. and help iPhone users realize they are missing out on love because Apple supports the outdated technology, SMS. Though Apple recently announced they plan to replace SMS with a more modern technology, RCS, the stigma around green bubbles could remain. The interview is led by American journalist, comedian, and writer, Ziwe Fumudoh who applies her famous satirical approach to the issue. As an iPhone user, Ziwe brings her authentic first-hand experience and insight into the pain points created by Apple's use of antiquated technology when texting with Android. She brings iPhone users who are single and consider green-bubble texts ‘a deal breaker,’ face-to-face with prospective love matches who are Android users. By asking tough questions, Ziwe gets the iPhone users to realize they might be missing out on finding their perfect match because of their green bubble bias. |
媒体类别 | 互动 |
长度 | |
Platform | Hadas Grossman - VP |
Platform | Nick Drake |
Brand Manager | Charlotte Rose |
导演 | Digital Engagement Lead |
导演 | Namibia Brand Activations |
Agency | David Miami |
Campaign | Don Harris |
Managing Partner | Pancho Cassis |
Managing Director | Carolina Vieira |
首席创意官 | Rafael Donato |
集团创意总监 | Alejandro Juli |
联合创意总监 | Georgia Taylor |
联合创意总监 | Sarah Dembkowski |
美术指导 | Georgia Taylor |
文案 | Sarah Dembkowski |
Head of Production | Brenda Morrison Fell |
Senior Producer | Esteffania Najera |
Chief Strategy Officer | Paula Vampre |
Executive Strategy Director | Annie Rowe |
Strategist | Brooklyn Carey |
Director of Business Affairs | Barbara Karalis |
Business Affairs Manager | Catalina Peña |
EP | Josh Morse |
Founder | Pat Co |
Founder | Rachel Seitel |
Lead Editor | Katie Cali |
Managing Director | Laura Macauley Thoel |
HOP | Amanda Ornelas |
着色 | Gabe Sanchez |
音乐 | Radish Music |
Vice President/Marketing | Adrienne Lofton |
Marketing Director | Menaka Shroff |
Director/Product Marketing & Merchandising | Alex Horowitz |
Director Brand Marketing | Jason Fournier |
Brand Marketing Manager | Blake Bensman |
Global Creative Coordination | Alicia Marder |
Marketing Activation Leader | Brendon Holder |
Digital Marketing Manager | Jesse Cohen |
Marketing Partner | Marissa Haby |
Marketing Program Manager | Liza Kahn |
Marketing Manager | Victoria Goolnick |
项目经理 | Rachel McConnell |
Chief Operating Officer (COO) | Sylvia Panico |
Head of Account Management | Mariana D'aprile |
Group Account Director | Gabriella Hellbrugge |
客户主管 | Isabella Carrion |
客户主管 | Patricia Menéndez |
客户主管 | Camille Garcia |
Innovation Director | Toni Ferreira |
Social Content Strategist | Maria Fernanda Maceda |
PR Director | Sandra Azedo |
制作公司 | Gifted Youth |
导演 | Daniel Gray Longino |
后期制作 | The Den |
剪辑师 | Ryan Spears |
AE | Jesse Richard |
执行制片 | Jennifer Mersis |
Senior Producer | Toby Louie |
音乐作曲家 | Spencer Stewart |
Music Supervision | Peymon Maskan |
Music Supervision | Alec Stern |
Lead Music Supervisor | Jenna Wilson |
Lead Music Supervisor | Gemma Schladow |
Talent Curator | Mayflower Reklame BV |
Talent Curator | Ian Weintraub |
Talent Curator | Kerri Green |