Emmanuel Bougneres
Directeur de création at Dentsu Creative
PARIS, 法国
标题SEX HAPPINESS (BRAND PURPOSE)
BriefDUREX REACHES OUT FOR THE RIGHT TO FUN FOR ALL: the first web-based educational platform dedicated to fun for all, addressing all the topics related to fun and sexual diversity that have never been addressed by the French school system. A safe place offering more inclusive, realistic and relevant sex education content. Sex Happiness is a 4 month content programme to help 18-45 year olds educate themselves, discover and experience fulfilling sexuality. 7 video episodes, 7 influencers and their communities to authentically testify, bring answers to the taboo questions we ask ourselves about sex and pleasure: Pleasure & Sex, & Solo sex, & Partners, & Morphology, Pleasure & Size, Pleasure & Health, Pleasure & Disabilities
广告公司
广告战役 SEX HAPPINESS (Brand Purpose)
广告主 Reckitt Benckiser
品牌 DUREX
首次发布日期 2023 / 3
行业领域 避孕与怀孕测试
剧情简介 DUREX REACHES OUT FOR THE RIGHT TO FUN FOR ALL: the first web-based educational platform dedicated to fun for all, addressing all the topics related to fun and sexual diversity that have never been addressed by the French school system. A safe place offering more inclusive, realistic and relevant sex education content. Sex Happiness is a 4 month content programme to help 18-45 year olds educate themselves, discover and experience fulfilling sexuality. 7 video episodes, 7 influencers and their communities to authentically testify, bring answers to the taboo questions we ask ourselves about sex and pleasure: Pleasure & Sex, & Solo sex, & Partners, & Morphology, Pleasure & Size, Pleasure & Health, Pleasure & Disabilities
媒体类别 案例研究
长度
Deputy Creative Director
Head of Production
项目经理
项目经理
制片
Head of Production
Chief Executive Officer (CEO)
创意总监
文案
美术指导
Strategist
导演
媒介总监
CEO Cécile Bitoun
DC Emmanuel Bougnères
Team créatif Carrie Tang, Sébastien Cuypers, Andrea Antunes, Damien Lebreuilly
Strategic Planners Marion Mondoloni & Samuel Pain
TV Producer Anthony Raton
Influence Raphaëlle Alexandre
Production Blue Paris
Director Jonathan Schupak
Producer Jeremie Woog
Head of Production Lina Maldonado
head of Post Production Céline Sene
Editor Rémi Muzzupapa

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