Durex - "ORAL SEX"

DENTSU CREATIVE

DENTSU CREATIVE Paris, 法国

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标题	ORAL SEX
Brief	Durex breaks down the myths of sexuality for 15-21 years old that no longer use condoms for their first sexual encounters.Co-created with influencer Romy, the campaign is presented as a filmed social experiment, where participant, members of Romy’s community, must answer raw questions about their sexuality and first times.Film series made of 4 episodes, the program provides answers to questions young people have about sex and its practices by collecting authentic, uninhibited testimonial. The 4 episodes discuss topics like vaginal penetration, oral sex, anal sex and masturbation. Influencer Romy brings her own perspective, in an educational, playful and of course, inclusive way.
广告公司	DENTSU CREATIVE
广告战役	Sex for Real
广告主	Reckitt Benckiser
品牌	Durex
Posted	11月 2022
行业领域	机构/公益组织/非盈利组织
剧情简介	Durex is a condom brand of the Anglo-Dutch group Reckitt Benckiser.The Durex brand name comes from a marketing concept that presents three main qualities that a condom should have: DUrability, REliability and EXcellence.
媒体类别	Web Film
美术指导	Emmanuel Bougneres