| 标题 | Ad that you can feel by skin |
| 广告公司 | Proximity Russia |
| 广告战役 | Ad that you can feel by skin |
| 广告主 | Clarins |
| 品牌 | ClarinsMen |
| 首次发布日期 | 2020 / 5 |
| 行业领域 | 卫生及个人护理产品 |
| 剧情简介 | Extrem sports is holding 3rd place among the most popular digital content consumed by men among all topics. You might think that It’s non-tradition territory for beauty category. But we came up with an idea how to connect this topic with Clarins Men, reach the widest-possible audience and achieve a viral effect at minimal expense. We’ve found an interesting fact: having watched sport extreme video, one of the users wrote that his hands had gotten moisturized.To implement the idea, we used the video of the Russian roofer Oleg Cricket, where he fearlessly moves around the roofs of buildings. This video makes the user involuntarily experience a different range of emotions and sensations. In the video, we integrated the product - the men's hand cream of the Clarins brand with the key message: “Natural moisturizing of the hands - as you have now.” |
| 媒体类别 | 电视 |
| 长度 | |
| Entrant Company | Proximity Russia |
| Creative director | Andrey Iliasov |
| Strategic Planning Manager | Marianna Kolupaeva |
| Creative Awards Director | Lily Kechina |
| Digital Account Director | Elena Vratskaya |
| Digital Manager | Irina Zemskaya |
| Varvara Sheremet | Junior Art-buyer |