Lars Hedegaard Pedersen

Experienced story teller and business strategist. Creative with strong analytical and excellent communication skills.

Handles marketing, PR and communication strategies across a variety of media platforms. Has managed creative disciplines, concept development, new media formats and communication strategies, based on strategic research and insights.

Have covered Danish and international marketing industry for the past 12 years both as a journalist and business analyst. Published more than 1.200 articles on topics such as marketing, media, strategy, communications, creative concepts, consumer insights, PR, trends and development of technology and new media formats.

From time to time involved in daily news production, analysis and portraits, which has been published on the Danish marketing publication Markedsforing.dk and magazine called Markedsføring - as well as taking care of social media activities and maintenance of website.

Has also contributed to other media, such as the Danish business daily Børsen / borsen.dk and the business section of national Danish news company Berlingske.dk and columnist in Danish newspaper Jyllands-Posten.dk and business daily Finans.dk