Rohit Sharma
Senior Designer at VCCP
London, 英国
标题Red Is The New Black
标题 (原始语言)Buri Nazar Wale Tera Call Laal
广告公司
广告战役 Red Is The New Black
广告主 Truecaller
品牌 Truecaller
首次发布日期 2022
行业领域 其他在线服务
剧情简介 Truecaller is an app that helps users differentiate between normal, priority, spam and fraud calls with colour-coded called IDs. The spammy and fraudulent calls are marked red, prompting users to give those calls a miss and save themselves from potential scammers.
The ad shows a seemingly friendly man walking through a market waving and greeting everyone on his way. However, he is stunned to see that his greetings are met with suspicious stares. He soon gets cornered by the folks at the market who paint his face red.The ad is a metaphor for how seemingly friendly calls may have ill intentions but with Truecaller, users can easily identify and mark them in red as a warning for everyone else.
媒体类别 互动
长度
文案
Strategist
Account Management
Account Management
Account Management
Account Management
创意团队
创意团队
Strategist
Strategist
Strategist
Research
Founder
创意团队
广告经理
广告经理
广告经理
制作公司

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