概要
FEARLESS CREATIVITY is the alchemical magic that powers every brand story I create. My 30+year journey includes delivering $500M+ market share for toy, food, lifestyle, and entertainment clients; creating for some of the world’s most recognized family brands; icons like Barbie, Cinderella, Mary Engelbreit; with industry leaders, Disney, Mattel, McDonald’s, NBC, VW; forming partnerships with luxury, and mass market retailers, Walmart, Saks Fifth Ave, Target, Bloomingdale’s, Hallmark, Neiman Marcus.
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Positions
Creative Director
Brandgelist, Santa Monica, CA
美国
January 2005 - December 2021 (16年11个月)
Crafting brand stories, IRL and online, for emerging brands and businesses.
Content Creation, Marketing, Branding, Advertising, Identity, Product, Packaging.
Content Creation, Marketing, Branding, Advertising, Identity, Product, Packaging.
Director of New Brands
Mattel, El Segundo, CA
美国
January 2000 - January 2005 (5年)
Leading cross-functional R+D teams, concept to launch, to create ‘gotta-have’ brands and experiences for the tween market; maximizing new technologies and pop culture trends.
Licensed Product Design Manager
ArcoToys, NYC
美国
January 1997 - December 1999 (2年11个月)
Management of 300+ Barbie licensed Toys, Fashions, Roleplay, Cosmetics, Electronics, Activities.
Creative Director
Hill & Associates, Manhattan Beach, CA
美国
January 1992 - December 1996 (4年11个月)
Design, Marketing, Set Design, Visual Merchandising, for Entertainment, Toys, Fashion, Furniture, Food Industry clientele.
Marketing & Design Manager
The Sweet Shop, Fort Worth, TX
美国
April 1990 - December 1991 (1年8个月)
New product and positioning for Confectionery, Gift, Novelty, Manufacturer.
Brand Manager
Barton's, Boston, MA
美国
January 1987 - December 1990 (3年11个月)
Branding, Advertising, New Product Development, for Confectionery, Cookie/Snack Mfr.
Visual Merchandising & Design Manager
Filene's Basement, Wellesley,MA
美国
June 1984 - April 1987 (2年10个月)
Store Marketing, Visual Merchandising and Promotions, Concept Shops, Private Label Brands, Corporate Identity.