Lynx/Axe (Unilever) - "Indoor Ads"

LOLA MullenLowe

LOLA MullenLowe Barcelona, 西班牙

奖项

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品牌: Lynx/Axe (Unilever)
国家: 西班牙

广告主: Unilever

标题	Indoor Ads
广告公司	LOLA MullenLowe
广告战役	Indoor Ads
广告主	Unilever
品牌	Lynx/Axe (Unilever)
首次发布日期	2021 / 3
行业领域	盥洗用品
剧情简介	The first ever indoor campaign was born. In lockdown, Lynx offered to pay people to display one of their branded ads in their homes and then share them with the world through Instagram. After all, millions of people were seeing stuck-at-home selfies and rooms through zoom every day—what if the brand could use those interiors as media, and appear in their backgrounds? Through an online store, we supplied Lynx ads as pillows/stickers/cases/magnets that consumers could order for free. Young Britons’ bedrooms then became branded billboards and their kitchens Lynx commercials, directly connecting the target with our communication, as well as their followers. These guys became paid influencers for a brand they love, which in turn challenged the concept of social media monetisation—now, anyone could be a “Lynx-fluencer”.
媒体类别	案例研究
制作公司	Landia
Brand Director	Caroline Gregory
Brand Manager	Jamie Brooks
ASSISTANT BRAND MANAGER	Alessandro D’Amico
Brand Specialist	Claire Fynn
Brand Manager	Josh Plimmer
执行创意总监	Tomás Ostiglia
创意总监	Kevin Cabuli
Head of Production	Felipe Calviño
文案	Joaquín Cuadrado
创意团队	Joaquín Cuadrado
Client Services Director	Tom Elliston
客户主管	Oscar Fernandez-Baca
Creative Lead	María García Campos
美术指导	Gines Gomez
创意团队	Gines Gomez
Social Media Strategist	Silvia Naranjo
Head Of Planning	Lucas Rodriguez
创意总监	Jorge Zacher
导演	MARTÍN RIETTI
制片	Alberto Lopez