概要
Mathieu Lacrouts is the co-founder and CEO of Hurrah.group, the first communications group dedicated to esports and gaming. Mathieu has been playing Counter-Strike since 2004, and has been an esports fan since 2006, when he attended his first tournament game. He went first for a career in advertising in entertainment working for brands like Netflix, Red Bull, Pathé or Warner. One day he wondered, 'why aren't any brands producing great creative content for people like us?'. That's when he decided to launch the first ad agency dedicated to esports, Hurrah, in 2015 — the name was inspired by the intense emotion they as fans felt when watching a game. At this time, Hurrah was uniquely designed to support mainstream brands in their gaming and esports endeavors. Seven years later and after successful collaborations with blue chip brands like Coca-Cola, BNP Paribas or Renault, Hurrah went from a creative ad agency to become the first communications group dedicated to gaming and esports, Hurrah.group. The group operates through 3 companies:
- Hurrah.agency — Award winning agency delivering creative ad campaigns to esports fans and gamers. Clients include Nestlé, HP, Domino’s and more.
- Hurrah.media — Full-service media buy agency dedicated to broadcasting tailored ads to esports fans and gamers. Clients include Riot Games, Sloclap, G2 esports and more.
- Hurrah.studio — Production studio specialized in Virtual Production, delivering crafted content for esports fans and gamers. Clients include Ubisoft, Logitech, Epic Games and more.
