| 标题 | Orange's Follow Me |
| 广告公司 | Publicis Conseil |
| 广告战役 | Orange's Follow Me |
| 广告主 | Orange |
| 品牌 | Orange |
| 首次发布日期 | 2018 / 1 |
| 行业领域 | 互联网服务提供商 |
| 哲学 | Orange International's new campaign talks about the power of its network in Africa, in order to differentiate and raise brand preference in a market that is characterised by a wide and versatile user base. The campaign developed by Publicis Conseil shows how young Africans, who are permanently sharing and connecting to each other, live faster and more intensely thanks to the power of the Orange network. The film shows the urban journey of a young guy who captures and instantly shares online the African talents he meets along the course of his journey. The Orange very high broadband network brings him a great surprise: thanks to the reliability and the power of the network, the potential of those young talents is amplified beyond his imagination and our young man unknowingly becomes a famous influencer in only a matter of hours. This campaign is a true ode to today’s young African talents, who are influencing tomorrow’s trends, on the African continent, and beyond. This campaign is Pan-African, and also supported in print. |
| 媒体类别 | 影视 |
| 长度 | |
| Brand | Jean-François Rodriguez |
| Brand | Elena Cabrero |
| Brand | Alexis Berger |
| Brand | Charlie Lévêque |
| Brand | Sekou Bah |
| Brand | Patricia Gauroy |
| Brand | Nafissatou Dia |
| 战略企划 | Libby Little |
| 战略企划 | Etienne Averseng |
| Sound Producer | Joël Tessonneau |
| 摄影师 | Charles Mamarot |
| Legal Counsel | Dimitri Ginestou |
| 执行创意总监 | Elie Trotignon |
| 创意总监 | Hervé Riffaut |
| Business Affairs | Carl Nilsson |
| 美术指导 | Delphine Bojago |
| 美术指导 | Olivier Gamblin |
| Account Manager | Sandrine Courtois |
| 客户经理 | Jeanne Lemarchand |
| 客户经理 | Anna Mignotte |
| Account Management | Cécile Lejeune |
| Account Management | Ladislas Baranowski |
| Post Production House | Mikros Image |
| Post Production House | Big |
| 制作公司 | Big |
| Producer | Pierre Marcus |
| Producer | Florent Villiers |
| Line Producer | Hélène de Rosnay |
| 摄影指导 | Carl Nilsson |