| 标题 | The Road |
| 广告公司 | Happiness Brussels, an FCB Alliance |
| 广告战役 | The Road |
| 广告主 | OVK / PEVR (Parents of Child Road Victims) |
| 品牌 | Parents of Road Victims |
| 首次发布日期 | 2023 / 10 |
| 行业领域 | 道路安全 |
| 剧情简介 | Users of Belgium’s biggest streaming platform, Streamz, discovered an unusual trailer. A trailer that promotes watching “The Road”. Meaning: not a movie or series, but the actual road. Research from the Belgian Traffic Institute* (VIAS) shows that 7% of Belgian drivers have watched a movie or series while driving. The trailer looks like it’s promoting a suspenseful movie worth watching. Like many other trailers, it shows quotes from movie critics. Only in this case, the critics are the parents of real road victims, urging viewers to watch the road. With quotes like “don’t miss a second”, “you need to see this”, or “a must-watch”. Ending with a simple, but powerful message: watch the road. |
| 媒体类别 | 户外广告 |
| 长度 | |
| 首席创意官 | Geoffrey Hantson |
| 创意总监 | Katrien Bottez |
| 执行创意总监 | Philippe Fass |
| Managing Director | Hans Smets |
| 创意团队 | Frederik Clarysse |
| 执行制片 | Bart Vande Maele |
| 剪辑师 | Simon Schuurman |
| Head of Design | Dries Lauwers |
| Designer | Lore Snauwaert |
| Designer | Emilie Wauthelet |
| DTP | Loïc Lenoble |
| Assistant Producer | Francis Bosschem |
| 音效 | Jen Connolly Raygun |
| Executive Creative Direction | Karen Corrigan |
| 客户主管 | Raphael Naudts |
| Lead Production Artist | Arthur De Wachter |
| 动作设计 | Remke Faber |
| 音乐 | Jaan Hantson |
| Sound Designer | Jaan Hantson |
| 导演 | Delano Sookha |
| 摄影指导 | Delano Sookha |
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