Frederik Clarysse
Copywriter at Freelance
Waregem, 比利时
标题Songs Without Music
广告公司
广告战役 Songs Without Music
广告主 Sabam
品牌 Belgian Music Fund
Posted12月 2020
行业领域 机构/公益组织/非盈利组织
哲学 We asked the country's most popular musicians and bands, such as Clouseau, Willy Sommers, K's Choice, Eurosong participant Blanche, Cargo Mas and Sttellla to re-record their most iconic hit. And asked radio stations to play these re-recorded hits. What changed? After a short intro, just the lyric of the verse is heard. No melody. No instruments. No music. Just the words, spoken by the lead singer. The first verse is followed by a heartfelt message: "a song lyric is not music yet. Many musicians don't have the funds to rehearse, play, record or produce. Support them on belgianmusicfund.be. Don't do it for me, but for the K's choice of tomorrow." After this, the song continued as normal from the second verse on. Creating a hidden message within the hits played on national radio.
媒体类别 Fundraising
长度
创意总监
创意总监
联合创意总监
Head of RTV
Sound Engineer
Founder
PR

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