概要
Leading the creative offering for Meta Global Business marketing and advertising community in EMEA for over three years.
*Awarded Creative Director with 18 years focused on digital innovation.
*Cannes Lions and Eurobest Juror 2017, 2018, IPA convenor of judges 2017, and Creative Circle juror 2018, 2019.
*Portfolio consisting of many of the world’s top brands.
*Global brand-building experience across Europe, Australia and North America.
*Proven track record of pitch winning creative.
*Strong and inspiring team leadership.
*Always passionate for beautiful, innovative, and engaging creativity.
Over the last two decades, I've championed digital creativity at some of the UK’s top agencies, including Agency.com, DLKW, Iris, Tribal DDB, RAPP, Publicis, for many of the world’s top brands, including British Airways, Barclays, Dulux, IKEA, Unlilever and Philips. My work spans pure comms, through to transformational service design and branded utility. And I've won a few awards along the way too.
Outside of work, my passions include mobile street photography, urban gardening, terrorising London on my Vespa, and escaping it all whenever humanly possible.
Sector Experience
My Work
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Healthcare, a fascinating chapter for me, was seeded many years ago when I prototyped, ‘Sweet talk’ an innovative mobile service for the NHS, for kids with diabetes. The programme used goal-based messaging and improved health outcomes by 15%.
At TBWA, I really enjoyed bringing my experience into the mix, helping clients, including Pfizer, Roche, Sandoz, GE, Astra Zeneca and TEVA create inspiring global and local brand campaigns.
Creative Lead, Global Business Marketing, EMEA
Ultimately I love connecting the many moving parts and conversations to make powerful campaigns come to life.