概要
BIN, S.C., Management & Marketing Consulting services focus on solving the most important problems and opportunities of our clients: Building strategies, corporate finance, marketing, Digital transformation, in all types of industries and geographies, particularly in Latin America.
CLIENTS (Management and Marketing).
Sistemas de Ecología Mexicana S.A de C.V. Development of its commercial area in chemical products and generation of clean energies.
Brijot Millimeterwave Technologies Corp. (USA) Is the world leader in people detection systems with non-invasive and completely secure systems to detect hidden objects under clothing to protect people, property & privacy,
Plastic Omnium: Commercial strategy (France). Development of the project: Collection of solid waste.
Pensándolo Bien, CA; Commercial strategy (El Salvador). Negotiation with the government to install an advertising panel (Bus Stop Shelters and other advertising panels).
PepsiCo's and Pemex: Development and implementation of commercial strategy, special project, (USA /MEX). Point of purchase and advertising displays, in Gas Stations.
Ciudad Paisaje (Spain): Development of Management Strategy for sale in Latin America. Do not advertise in urban furniture.
Global Rec. (Argentina) Industrial, Sustainable Area Development, Project Leader: Financial, Operational, Commercial, R & D and Management,
IN USA: Opextel, LLC dba ALODIGA, a telecommunications company. Open the US Hispanic markets. Marketing plan
Latcom: Media industry: market research and development of the cinema media area.
Mexican Ecology Systems: Sustainability Industry: Product Marketing Strategy.
Red para la Gestion de Ciudades en Medio Ambiente: (International Non-Profit Organization): Marketing Strategy, Brand, International Seminar Events and Fundraising Events.
Hospital Arista: Joint Venture and R & D. Between Arista and Topcon International, Co. (Japan). (Project type: Strategic Planning, Corporate, Financial Capital and Technology Joint Venture).
Nacional Financiera: Government Institution, Creation of the first National Financial System to support the Private Medical Sector, Developed the Government Program (Type of Project: Government and Finances).
Euro motors: Motorcycle company, a joint venture between Russia and Mexico, marketing and commercialization department, development of the Kawasaki distribution network. (Marketing and sales).
Archirodon International Holding: (Greek). Urban R & D furniture in Greece and a new system for the sale of outdoor advertising,
creator of the fourteenth sales campaign system, manager in operation and logistics, Eastern Europe.
Astekzan: Commercial implementation in outdoor advertising with teams in Europe. (Turkey)
Urban Advertising Of America, Inc : (Outdoor Advertising Company)
Initially recruited as a Consultant to compete in the bidding (RFP) Dade County Bus Stop Program in Miami, after, Vice President. Contract of outdoor advertising with an ecological system being the most important in the USA.
Equipamientos Urbanos de Mexico; EUMEX Foreign Advertising Company partner of FFC, CEMUSA, Spain, Multiple positions, International Commercial Director and International Relations. Director for Latin America.
Selected Results: Urban furniture contracts were obtained in 4 years, in 11 countries: Guatemala, El Salvador, Costa Rica, Canada, Dominican Republic, Panama, Colombia, Venezuela, Chile, Argentina, and Brazil. Install more than 30,000 street furniture equipment. 70% with an advertising panel, Became the largest regional furniture of Pan in the region, Outdoor advertising company in Latin America.
Improvements were introduced in the processes that maximize the profit margin per unit, a new advertising system was created (campaigns of 14 days OOH campaigns now used throughout the continent,
Created and implemented the new way of buying (street furniture OOH), achieved the best marketing metrics of reach and frequency for brands, decreasing by 50% the cost, in all manufactured items, creating an international logistics supply system reducing mobility, Network with advertising agencies, brokers and major brands.
EDUCATION
Bachelor of Administration and Finance (Universidad Panamericana).
Master in Marketing: Atlantic International University. Hawaii, USA.
Specialization in International Relations. The University of Geneva and The University of Leiden.
Degree Program: Organizational Behavior, Wharton Executive Education
Degree Program Neuromarketing: HSE University
BA Program: (IPADE) Business School), Instituto Panamericano de Alta Dirección de Empresas.
Language: Native: Spanish;
English: with Proficiency and Negotiation skills.
Other Activities, Conference and /or Professor in forums as speaker in several countries:
Professor at Universities, Business Administration, Marketing and Finance, Process Management.
Caracas, Venezuela, Summit of the Libertador Municipality: The urban furniture advertising system.
Catholic University in Chile: Outdoor Advertising, Exterior System, Advertising Fences.
Iberoamerican Capital Cities, UCCI; Spanish International Business and Financing Entity; support for urban furniture projects.
Santiago de Chile: Urbanism and Outdoor Advertising.
Caracas, Venezuela: Classification of the Transport sector in an inclination of urban furniture.
Malaga, Spain. Urbanism and transport. Communication and Media.
Buenos Aires, Argentina. Metrics of OOH advertising systems.
Tegucigalpa, Honduras. Urban furniture and the safety of society