| 标题 | Trebor Social: Birmingham |
| 广告公司 | elvis |
| 广告战役 | Own It |
| 广告主 | Mondelez International |
| 品牌 | Trebor |
| 首次发布日期 | 2023 / 10 |
| 行业领域 | 食品 |
| 剧情简介 | Trebor, the Mondelēz International-owned confectionery brand, has unveiled a new campaign “Own it - Be Proud of How You Sound”, which showcases the diverse accents of real people across the country. The multichannel push was developed in partnership with creative agency elvis. Following the launch of Trebor’s new “Own It” brand platform last year, elvis has developed a new campaign to help further cement the brand’s purpose and reinvigorate mint sales. It aims to drive reappraisal of the iconic Trebor brand amongst consumers aged 30 to 45. As part of the “Own It” platform, the new campaign seeks to empower its audience to embrace the truest version of themselves. Inspired by the fact that two out of three people change their accent in order to fit in, with accent anxiety making people speak up less in work and social situations*. Trebor, the mint brand that encourages people to own their insecurities, is launching “Own It - Be Proud of How You Sound”. |
| 媒体类别 | 社交媒体 |
| 长度 | |
| Senior Brand Manager | Amy Lawson |
| Creative Agency | Elvis Dinh |
| 执行创意总监 | Neale Horrigan |
| 创意总监 | Alexandru Vasile |
| Strategy Director | Camilla Yates |
| Creative Producer | Peter Judd |
| Head of Design | Tom Gudgeon |
| Designer | Sara Diego |
| 媒介公司 | Spark Foundry |
| Publicis Media | Spark Foundry |
| Planning Director | Kate Osborne |
| Business Development | Marie Regniault |
| Managing Director | Caroline Davison |
| Creative Producer | Lottie White |
| Strategic Director | Jenna Russell |
| Executive Creative Producer | Louis Mason |
| Motion Design Lead | Bene Tanser |
| Brand Manager | Nancy Moore |
| Marketing | Jacob McDonald |
| Digital Production Coordinator | Charlie Ryder |
| PR Senior Account Director | Ellie Hicklin |
| 客户总监 | Robyn Lyness |
| 数字项目经理 | Luca Ruffato |
| 数字设计 | Emma Gray |
| 客户经理 | Grace Baron |
| Planning Manager | Avelina Joseph |
More Work
SEE ALLKing's Cross Shop Offline DOOH
- 品牌:
- King's Cross
- 广告公司:
- elvis
Junk Sleep
- 品牌:
- Mattress Firm
- 广告公司:
- Droga5
Seeing Triple? Junk Sleep
- 品牌:
- Mattress Firm
- 广告公司:
- Droga5