Corona Hard Seltzer Limonada - "Say ‘Hola’ to Corona Hard Seltzer Limonada!"

MullenLowe Los Angeles

MullenLowe Los Angeles El Segundo, 美国

5670

标题	Say ‘Hola’ to Corona Hard Seltzer Limonada!
广告公司	MullenLowe Los Angeles
广告战役	Say ‘Hola’ to Corona Hard Seltzer Limonada!
广告主	Corona
品牌	Corona Hard Seltzer Limonada
首次发布日期	2021 / 7
行业领域	软饮料，奎宁水
哲学	To celebrate the launch of Corona Hard Seltzer Limonada, the brand brought its signature Mexican flavor to the Las Vegas Strip where people were asked to order a Corona Hard Seltzer Limonada - en español. Using an interactive, voice-activated vending machine, the brand tested consumers’ Spanish skills by asking them to say- “Dame una Corona Hard Seltzer Limonada, por favor.” Those who got it right received a free sample of the new product, and those who missed the mark were given a free one-month subscription of Duolingo Plus to practice their Spanish for the next time they want to order a Limonada.
媒体类别	案例研究
长度	60 seconds
制作公司	Own The Light
执行创意总监	Carlos Alija
执行创意总监	Laura Sampedro
创意总监	Patrick Simkins
联合创意总监	Marcelo Maciel
联合创意总监	Renato Barreto
执行制片	Ian Midura
Post Supervisor	Dima Kovalchuk
摄影指导	Dennis Mulyar
剪辑师	Christian Acosta
剪辑师	Leo Akagi
Director of Business Affairs	Davina Turnbull
技术总监	Blaze Sanders
Strategist	Sheida Karami
客户总监	Chris Pereira
Director Of PR	Erica Samadani
PR Account Director	Francisco Aguirre