Amigos for Kids - "Shoe"

Republica Havas

Republica Havas Miami, 美国

1142

该广告属于ACT Responsible项目展品

品牌: Amigos for Kids
国家: 美国

广告主: Amigos for Kids

标题	Shoe
广告公司	Republica Havas
广告战役	Misused Objects
广告主	Amigos for Kids
品牌	Amigos for Kids
首次发布日期	2023 / 4
行业领域	慈善机构、基金、志愿者
剧情简介	On National Child Abuse Prevention Month in the United States, Amigos For Kids together with Republica Havas present “Misused Objects,” their new ad campaign. Since 1991, Amigos for Kids' mission has been to prevent child abuse and neglect by valuing children, strengthening families, and educating communities.
哲学	Child abuse and neglect are still largely considered a problem confined to poor families in low-income neighbourhoods. However, it can happen in any family regardless of socioeconomic status. That is what this campaign is meant to highlight.
问题	Every day, five children die in the United States who are victims of abuse. Child abuse occurs in all social classes regardless of the religion, origin or age of the adults involved. This campaign shows Amigos For Kids’ commitment to the fight so that this happens less and less and also to clearly exemplify how those objects that are used to perpetrate abuse should only be used for the purpose for which they were created.
媒体类别	平面
首席创意官	Tony Waissmann
Founder & CEO	Jorge Plasencia
广告经理	Karina Pavone
Co-Founder / President	Luis Casamayor
General Manager	Anthony Bianco
Chief Strategy Officer	Catarina Goncalves
创意总监	Melissa Smock
创意总监	Ali Armas
客户总监	ANNA DEL RIO CHONG
制片	Roberto Escandon
GENERAL PRODUCER	Gustavo Fernández
Media Supervisor	Mariela Esclusa
摄影师	Claudio Napolitano
执行制片	Betsabeth Basañez
RETOUCH AND COLOR PRODUCTION COMPANY	Taylor James