| 标题 | Bootiques |
| 广告公司 | Geometry Global - London HQ |
| 广告战役 | Bootiques |
| 广告主 | Boots Opticians |
| 品牌 | Boots |
| Posted | 7月 2020 |
| 行业领域 | 杂货店、专卖店 |
| 哲学 | Boots is a well-loved British institution. But when it comes to Christmas gifting, it’s considered a last resort, rather than a first choice. Boots needed a campaign that shook up its customers’ perceptions of the brand, while solving one of Christmas’s biggest dilemmas: what to buy all the weird, wonderful people you call family and friends. So, Ogilvy UK made individual shops for every single type of person (literally). And called them Bootiques. |
| 媒体类别 | 互动 |
| 制作公司 | Academy Films |
| 美术指导 | Louise Signard |
| 文案 | Julia Fuscaldi Reboucas |
| 首席创意官 | André Laurentino |
| 创意总监 | Richard Hartle |
| 创意总监 | Jude Whyte |
| 创意总监 | Vaughan Townsend |
| 导演 | Si&Ad |
| 剪辑师 | Mike Friddle |
| 摄影指导 | Andre Chemetoff |