概要
Cristiano Alves is a Brazilian content lead focused on digital & social content marketing.
Over the past 12 years, he has work for industry leaders clients such as Nestlé, Coca-Cola, IBM, Citibank, Allianz and Tiffany. He was one of the first creatives in the in-house content market in Brazil at Ogilvy.
Today he leads the creative team at the digital squad for Procter & Gamble at SapientAg2 in São Paulo.
He accumulates 3 big recognitions: first place with the creation "The Shining Typography"(2013), first place at Microsoft University(2014), and third place with Adobe Designathon(2019).
语言
- 英文 - Pro
- 葡萄牙文 - Native
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Positions
Content Leader
Sapient
巴西
May 2019 - Present (4年11个月)
The in-house content studio (power by Publicis & Sapient Ag2) is in charge of conceiving, creating, and distributing branded and unbranded content including ad campaigns, scripted films, series, and music recordings.
I lead a creative, strategy, and content bespoke internal studio team to develop and execute digital content that's grounded in cultural foresight for all the brands across the portfolio. Overall execution of branded content and the editorial publication strategy across brand, partner, and influencer touchpoints.
This includes:
- Collaborating with and informing creative teams by translating platform strategies, consumer data, and brand-led insights into creative briefs that lead to innovative consumer-driven content and digital experiences.
- Partnering with key stakeholders on brand teams to develop holistic communications strategy across paid, owned, and earned touchpoints.
- Identifying emerging Internet trends and mapping culture on a broad and actionable scale across key verticals.
I lead a creative, strategy, and content bespoke internal studio team to develop and execute digital content that's grounded in cultural foresight for all the brands across the portfolio. Overall execution of branded content and the editorial publication strategy across brand, partner, and influencer touchpoints.
This includes:
- Collaborating with and informing creative teams by translating platform strategies, consumer data, and brand-led insights into creative briefs that lead to innovative consumer-driven content and digital experiences.
- Partnering with key stakeholders on brand teams to develop holistic communications strategy across paid, owned, and earned touchpoints.
- Identifying emerging Internet trends and mapping culture on a broad and actionable scale across key verticals.
Liquid Designer - Content Studio
.
São Paulo, 巴西
March 2017 - May 2019 (2年2个月)
Nestlé In-House digital content production cell. I was one of the art directors responsible for researching, designing, directing and delivering creative pieces to the digital on all platforms. With fluidity, I managed to give guidance to visual designers and create good solutions in a dynamic production environment, constantly changing.
Responsibilities:
• Audiovisual Production and Editing
• Creative Process end to end (from idea conception to asset production)
• Motion Design
• Development and execution in the design strategy to make content more attractive on platforms
Responsibilities:
• Audiovisual Production and Editing
• Creative Process end to end (from idea conception to asset production)
• Motion Design
• Development and execution in the design strategy to make content more attractive on platforms
Art Director
.
São Paulo, 巴西
March 2014 - March 2017 (3年)
• Worked with Citibank account, for digital and offline projects, media strategy and campaigns for Citi Priority, Citigold and Citigold Private Client.
• Worked across all platforms digital projects for several clients such as Tiffany, Coca-Cola, Citibank and IBM.
• Worked across all platforms digital projects for several clients such as Tiffany, Coca-Cola, Citibank and IBM.
Art Assistant
OgilvyOne Worldwide
Sao Paulo, 巴西
September 2013 - March 2014 (6个月)
• Responsible for digital and online projects for several clients such as Petrobras, IBM, NET, Claro, Allianz, Nespresso, Citibank.
• Worked very closely with Planning and Social Media teams, helping to build the communication strategy in all scenarios.
• Involved in CRM strategic planning.
• Worked very closely with Planning and Social Media teams, helping to build the communication strategy in all scenarios.
• Involved in CRM strategic planning.
Education
Branding: Creating and Maintaining the Company's Main Asset
May 2013 - July 2013 (2个月)
Other professional activities
Microsoft Studios
Universidade Microsoft
May 2014 - June 2014 (1个月)
Invited to first Microsoft Brazil University. It was an intense week of workshop at Microsoft's headquarters in Redmond, near the American city of Seattle. I had the privilege of getting to know the company's entire portfolio of solutions, in addition to the Retail Experience Center, Casa do Futuro and details of the new Windows 10 platform. Many of these projects would soon be on the Brazilian market and could help customers to position themselves in a different way. strategic and innovative in the country.
PHNX 2021
Awards Jury Member
PHNX 2024
Awards Jury Member
