标题 | For the Hoard |
广告公司 | Dell Blue |
广告战役 | Be More Alien |
广告主 | Dell |
品牌 | Alienware |
首次发布日期 | 2024 / 3 |
行业领域 | 计算机、掌上电脑和计算器 |
哲学 | Private Island’s Chris Boyle dives headfirst into the gaming experience with a set of genre-bending films for Alienware. The “Be More Alien” campaign sees casual gamers transported from their homes into classic gaming genre settings. From battle-hardened Space Marines to fantasy creatures and stealthy cyberpunk looting, enchanted forests, psychedelic alien planets and gritty dystopias are brought to life under the direction of Chris Boyle and the PI studio, with comedy, great performance and craft. The project was 10 months in the making with Private Island collaborating with Agency Dell Blue early in the process to shape the creative with multiple scripts developed and finessed. The Private Island studio created Gen AI style frames, animatics and previs before the selected final three scripts went into production. Originally scripted as 15”s for airing, Dell Blue saw the huge potential in the work, extending two of the three spots into 30” spots. The 6-day production was shot in Ljubljana with massive hand-crafted set builds, to allow as much of the action as possible to be captured in-camera before the Private Island studio dived into the post to fully realise Chris Boyle’s vision for each of the worlds. |
媒体类别 | 互动 |
长度 | |
市场 | 斯洛文尼亚 |
执行创意总监 | Seth Perisho |
创意总监 | Cristina Reyna-Neal |
客户经理 | Bailey Meyers |
Senior Art Director | Jacqueline Byrne |
Senior Copywriter | Zach Stevens |
执行制片 | Megan Murray |
Dir. Glob. Gaming Campaigns | Chris Saylor |
GCL Gaming Campaigns | Emily Leuba-Jones |
制作公司 | Skunk |
Owner | Matt Factor |
执行制片 | Shelly Townsend |
制作公司 | Private Island |
导演 | Chris Boyle |
执行制片 | Helen Power |
制片 | Áine O’Donnell |
摄影指导 | Benedict Spence |
1st AD | Paul McCann |
Animatics & Previs | Private Island |
剪辑师 | Kuba Sobieski |
Storyboard Artist | Alex Moore |
Production Service Company | Division Productions |
VFX Company | Private Island |
VFX Company | WE ARE COVERT |
Colorist | Alex Gregory |
着色 | No8 |