Federico Rucks Rucks

Federico Rucks Rucks

Co- Founder - Director at deepen brand media
La Massana, 安道尔

概要

Over 20 years of marketing experience in both strategy and execution of integrated marketing campaigns with proven track record.
I have been involved since early stages in the development of two startups that became Unicorns within the classifieds industry (OLX and letgo).
I’m experienced in growing, leading and inspiring integrated Marketing teams (On-line and Off-line) in USA and Latin America. I’m passionate about e-commerce, second hand marketplaces and advertising. Well versed on the latest industry trends.
Successfully launched and established the letgo App Brand in the United States and the OLX brand among buyers and sellers of the BRICS region except China.
As a Co-Founder and Director of deepen brand & media, I focus our efforts to generate disruptive marketing campaigns that will make startups business & brands relevant to their customers. I’m willing to embrace any marketing challenges within the Internet, e-commerce and mobile industry.

语言
  • 西班牙文 - Native
  • 法文 - Native
  • 葡萄牙文 - Pro
  • 英文 - Pro

Positions

Co- Fundador - Director
deepen brand media - La Massana
安道尔
June 2020 - Present (3年11个月)
From ideas to outstanding executions, from not knowing where to start from to understand how much you should invest in the short and long term. Finding ways of budget optimization through a realistic attribution and marketing models, I’ll be glad to chat and find the disruptive marketing approach that better fits your brand and that will turn your business into a big success.
VP Media & communications
letgo - Miami
美国
February 2017 - July 2019 (2年5个月)
I have led, overseen and managed all aspects of the marketing communications as well as the media strategy to grow letgo in USA and Turkey markets while I was responsible to fully manage the off-line budget including negotiations of media rates and agency compensations. I established key tracking platforms and formulated insights to optimize the marketing plans based on real-time data, analytics, market trends, and consumer behavior within the Classifieds industry.
I contributed to make the letgo brand one of the most popular mobile apps and as such, it reached unicorn status in 2017, only two years after it was launched. It’s time to letgo became a multi awarded campaign.
I launched Norway MKT campaign in Sep 2017
Link: https://www.youtube.com/channel/UCh5rAjx2hBkSYc5unWQAlmw
Marketing Advisor
Independent - São Paulo
巴西
January 2015 - January 2017 (2年)
letgo (classifieds App)
Worked alongside with letgo founder team to successfully launch the brand in different markets such as:
Canada in October 2016
Turkey in January 2016
USA in October 2015 winning:
-Bronze Lion Award at Cannes Lions International Festival of Creativity
Link” https://aimgroup.com/2016/07/01/letgo-wins-cannes-lions-advertising-award-2 /
-Clio Awards Bronze for the campaign ‘It's Really Time to letgo’ containing: Cliff, Escape and Space spots. Link https://clios.com/awards/winner/12796

Education

Administrative Analyst

March 1995 - July 2004 (9年4个月)
Working while studying, I started international trading to then switch to business Administration / Marketing. By the time I graduated, I was working as a Marketing Manager

1 week program

Customer insight tools. Turning insights into Effective Marketing Strategies: https://www.kellogg.northwestern.edu/execed/EXECED_BROCHURES/INSIGHT-BR.pdf Strategic Data Driven Marketing: https://www.kellogg.northwestern.edu/execed/EXECED_BROCHURES/DATAMARK-BR.pdf

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