概要
Helen Lin is Chief Digital Officer for Publicis Media, overseeing digital investment, global partnerships and innovation globally. She is charged with unifying Publicis’ programmatic capabilities across major regions, consisting of 1,000 programmatic specialists serving 900 clients, handling nearly $3B in billings.
Before being promoted to Chief Digital Officer, Helen was President of Partnerships for Publicis Media. She came to Publicis Media by way of one of its agencies, Zenith, where she served as Managing Director for over five years. Helen has a number of awards to her name including being awarded a 2019 Campaign US Female Frontier award winner and a 2019 MediaPost Digital All-Star.
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Positions
EVP, Managing Director, Digital & Magazine Activation 2010 - 2016
U.S. Head of Digital & Magazine activation.
Lead 150+ staff across 5 offices who plan and activate branding and acquisition efforts for clients including JP Morgan Chase, Kohl's, Verizon Wireless, Coty, Georgia Pacific, General Mills, H&M, Puma, Kering, Nintendo, Sonic, Hulu, GoPro, Epson, Farmers Insurance, Travelocity, DreamWorks, Delta, Boston Beer and Ocean Spray.
Focus Areas: Strategic partnership development & negotiations, Programmatic integration, agency and client development, training, and new business efforts.
VP, Digital Media Director d2010 – 2012
Manage all aspects of digital media marketing for Nestlé. Digital strategy, planning and buying across all divisions in the Nestlé portfolio - Nestlé USA, Waters, Healthcare, Gerber and Nespresso. Doubled year on year investment in digital and expanded the breadth of Nestle brands that now advertise online. Increased use of emerging platforms - programmatic video, mobile, social, native. Launched many industry firsts. Steward global joint business partnerships.
Actively participate in agency leadership projects and serve as the senior lead on multiple agency task forces, including development and implementation of agency Fluid Video approach and the Digital & Magazine department integration.
Education
Master of Business Administration
2014 - 2016 (2年)
