| 标题 | This passion knows no gender |
| 广告公司 | Fahrenheit DDB |
| 广告战役 | This passion knows no gender |
| 广告主 | Backus |
| 品牌 | Cristal |
| 首次发布日期 | 2023 / 4 |
| 行业领域 | 啤酒，苹果酒 |
| 哲学 | To support the Peruvian Women's Football Team and increase its fan base, Fahrenheit DDB and Cristal, the beer brand that is the official sponsor of the national football team; created the campaign "This passion knows no gender". The campaign is composed of several pieces that play with the homonyms. Edison Flores is one of the best football players in Perú. These pieces are based on audio, as prejudice is visual. In this case, in the middle of the narration of recent football matches, in which everyone believes or assumes that they are listening to a play by Edison Flores, it is revealed that it is Scarleth Flores who makes the extraordinary play that can be heard. |
| 媒体类别 | 互动 |
| 长度 | |
| 广告经理 | Alejandro Molina |
| 广告经理 | Diego Devoto |
| 广告经理 | Daniel Villarán |
| 广告经理 | Eduardo Miro Quesada |
| 广告经理 | Alexia Barragan |
| 广告经理 | Fernando Salas |
| 广告经理 | Daniel Ramirez |
| Partner/CCO | Ricardo Chadwick |
| Partner/General Brand Director | Alberto Goachet |
| 执行创意总监 | Sergio Franco |
| Creative Copywriter | Alejandra Fernández |
| 美术指导 | Piero Roncall |
| Innovation Manager | Andrea Corvetto |
| 项目经理 | Anaís Mercado |
| Production and Content General Manager | Vanessa Díaz Llontop |
| 广告公司执行制片 | Carolina Chávez Tapia |
| Digital Director | Giuliana Lazo |
| Planning General Manager | Jose Rodriguez |
| Research Planner | Renato Aguilar |
| Social Media Manager | Alexander Agüero |
| Community Manager | Alejandro Loarte |
| 制作公司 | Canica Films |
| 导演 | Verónica Vasquez |
| 执行制片 | María Teresa Benvenuto |
| Assistant director and executive producer | Thaís Comitre |
| 摄影指导 | Mathis Willaerts |
| 1st AC | Luis Diaz |
| 2nd AC | Johns Cordova |
| Field producer | Nathalli Maguiño |
| Production Assistant | Lorena Ortiz |
| Production Assistant | Juan Pablo Urbano |
| Production Assistant | Elian Dueñas |
| Costume | Maria Fernanda Vasquez |
| Wardrobe Assistant | Patricia Vega |
| Props | Angel Sanchez |
| Production Mobility | Sandro Gonzales |
| Production Mobility | Jhonny Correa |
| Catering | David Sotelo |
| Police Protection | Juan Carlos Mamani |
| Police Protection | Victor Condezo |
| Casting | Luis Miguel Diaz |
| 后期制作 | Grecia Studios |
| Music / Sound Design | Sordo |
| Audio General Producer | Nicola Pedreros |
| Sound Designer | Luis Garcia |
| Executive Sound Producer | Andrea Ortega |
| Executive Sound Producer | Natalia Gamarra |
| 音频后期制作 | Jairo Chavez |
| 音频后期制作 | Miguel Tataje |
| Post Production Coordinator | Mónica Cárdenas |
| 2D Artist | Piero Roncall |