| 标题 | Brussel Sprout |
| 广告公司 | McCann Prague |
| 广告战役 | Real taste, real hate |
| 广告主 | Sklizeno |
| 品牌 | Sklizeno – health food store (retail chain) |
| 首次发布日期 | 2018 / 2 |
| 行业领域 | 百货公司、超市 |
| 广告口号 | Real taste, real hate. So natural. Sorry, kids. |
| 哲学 | The new campaign for Sklizeno captures an insight every parent can relate to - the true feelings of their kids towards vegetables. Therefore, the truer the taste, the truer the feelings Kids who don’t like vegetables usually hide them somewhere so they don’t have to eat them. But what happens when the very same kids are served vegetables from Sklizeno that has even more taste? Real taste brings real hate. |
| 媒体类别 | 平面 |
| 首席创意官 | Razvan Capanescu |
| 美术指导 | Ondřej Kroupa |
| 文案 | Ivan Soukup |
| 制作公司 | Creative Embassy |
| 制作公司制片 | Petr Oplatka |
| 摄影师 | Pavel Hejný |
| Retoucher | Michal Felgr |
| 客户总监 | Martina Hejdová |
| 客户经理 | Lucie Srbkova |
| 客户经理 | Šárka Veselá |
| 战略企划 | Lucie Rust |
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