| 标题 | Retirement goals |
| 广告公司 | McCann Prague |
| 广告战役 | Retirement Goals |
| 广告主 | ING Bank |
| 品牌 | ING Bank Česká Republika |
| 首次发布日期 | 2018 / 6 |
| 行业领域 | 银行、金融、法律和保险 |
| 哲学 | Through this campaign we visualize the everyday lives, desires and needs of people for a life well spent. We don’t show a world where everything’s perfect, because that’s just not how life is. Life is full of small, imperfect moments – and more often than not they’re the times we reflect on fondly, and that drive us to strive for a better quality of life. |
| 问题 | ING doesn’t like to be just a bank. They believe in the next generation of banking. A bank that doesn’t look or feel like a bank. One that believes in life. In a life well spent, not a life full of spending. One that empowers you to transform your work – your blood and sweat - into the means to achieve the things that you want effortlessly and pain free |
| 媒体类别 | 电视 |
| 长度 | |
| 制作公司 | Armada Films |
| 美术指导 | Hayley Smith |
| 美术指导 | Jiří Horut |
| 集团创意总监 | Jiří Horut |
| 首席创意官 | Razvan Capanescu |
| 文案 | Aidan Whitley |
| 文案 | Aleš Brichta |
| 导演 | Robert Nylund |
| 摄影指导 | Martin Matiášek |
| Line Producer | Petr Slavik |
| 制片 | Christian Zethner |
| 制片 | Filip Sirový |
| 客户总监 | Jaroslav Malina |
| 客户总监 | Hana Prokopová |
| 客户经理 | Eliška Menclová |
| 剪辑师 | Lenka Hojková |
| Pr Officer | Alice Reindlová |
| Post-production | RUR |
| Head of Media Production | Jitka Baldwin |
| 音频后期制作 | Soundsquare |
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