Publicist graduated from the University of Communication, in 2004 he began his professional career as a copywriter at Grey Worldwide where he worked for brands as Playstation, Johnnie Walker, SEAT, Roshfrans oil, Rotoplas, Hasbro, among others.
7 years later he moved to the Austrian network of Kastner & Partners, where he served as Creative Director for Red Bull México. Since 2015 he is Creative Chief and Co-founder of Bomberos Astronautas. He has won more than 45 awards for creativity and advertising effectiveness, where the National Advertising Award, the Sol de San Sebastián, Círculo Creativo, Effie, Ojo de Iberoamérica, Caracol de Plata, etc.
More than a publicist, he defines himself as a fan of good ideas.