| 标题 | Freud |
| 广告公司 | Artplan |
| 广告战役 | Traffic Quotes |
| 广告主 | Detran SP |
| 品牌 | Detran SP |
| 首次发布日期 | 2022 / 3 |
| 行业领域 | 道路安全 |
| 广告口号 | "With the unconscious under control, consciousness prevails: don't drink and drive." Freud - If it was him saying, would you pay attention? |
| 哲学 | Traffic education messages have always been very important for people's awareness and accident prevention. They are everywhere. But these phrases have been repeated so often over the last few decades that they have become commonplace and today go unnoticed by most people. There is a common behavior on the internet, where messages, quotes or relevant texts are attributed to famous and renowned personalities, to give attention and importance to the messages. Inspired by this behavior, we took the opportunity to draw people's attention to traffic safety messages. Maybe with someone important talking, they pay attention to each of them again. |
| 媒体类别 | 平面 |
| 执行创意总监 | Alessandro Bernardo |
| Content Director | Eder Redder |
| 创意总监 | Carla Cancellara |
| 创意总监 | André Batista |
| 美术指导 | André Ignatiuk |
| 美术指导 | Thiago Mussa |
| 文案 | Zeca Pinto |
| 文案 | Chico Lucas |
| 插图画家 | Marcelo Martins |
| 插图 | Norte Produtora De Arte |
| Typography | Rebeca Cyrineu |
| 广告经理 | Rebecca Araújo Hubner |
| 广告经理 | Carlos Alencar |
| 广告经理 | Ernesto Mascellani Neto |