标题 | Ancestral Translation - Farmacias 911 |
广告公司 | Paradais DDB |
广告战役 | Ancestral Translation |
广告主 | Farmacias 911 |
品牌 | Farmacias 911 |
首次发布日期 | 2022 / 6 |
行业领域 | 非处方药 |
剧情简介 | Ecuador has more than 2 million Quichua speakers that die from common diseases every year. They rely on ancestral medicine because is the only medicine they understand due to a law that prohibits modern healthcare-related products from being in a language other than Spanish. That's why Farmacias 911 introduces: Ancestral Translation. An instant image-based translation for Quichua speakers in the packaging of our generic drugs. We paired the plants they use with the medicines that have the same but improved effect and printed them in our packaging for them to understand without breaking the law. |
媒体类别 | 案例研究 |
长度 | |
市场 | 厄瓜多尔 |
VP Creative Director | Agustín Febres-Cordero |
Chief Executive Officer (CEO) | Ricardo Medina |
执行创意总监 | Lupas Celis |
创意总监 | José Reinoso |
创意总监 | José Serrano |
美术指导 | Daniel Gabela |
文案 | Roberto Concha |
文案 | Gabriela Ortíz |
文案 | Emilia Briones |