标题 | Milk Teeth |
广告公司 | Grey Colombia |
广告战役 | Milk Teeth |
广告主 | Grey Advertising |
品牌 | Alquería |
首次发布日期 | 2023 / 2 |
行业领域 | 牛奶和奶制品 |
广告口号 | Milk Teeth |
剧情简介 | Children lose their "milk teeth" at a certain age, to make way for their permanent teeth. As we know milk is the best food, with the highest source of calcium, to strengthen and take care of them. Coincidentally, the shape of a glass of milk is similar to a tooth. With this in mind, we wanted to reinforce its nutritional value with these print ads by Alqueria. A simple and direct idea to remind parents and educate children about the importance of consuming the necessary calcium that growing boys and girls need. As part of this campaign, Alqueria will donate 10,000 glasses of milk to the National Association of Food Banks of Colombia, ABACO. Find out how to participate on the initiative in @ALQUERIAOFICIAL. |
哲学 | Milk Teeth |
问题 | Children lose their "milk teeth" at a certain age, to make way for their permanent teeth. As we know milk is the best food, with the highest source of calcium, to strengthen and take care of them. |
结果 | Coincidentally, the shape of a glass of milk is similar to a tooth. With this in mind, we wanted to reinforce its nutritional value with these print ads by Alqueria. A simple and direct idea to remind parents and educate children about the importance of consuming the necessary calcium that growing boys and girls need. |
媒体类别 | Free Standing Insert |
市场 | 哥伦比亚 |
首席创意官 | Juan Posada |
Chief Executive Officer (CEO) | Jorge Serrano |
执行创意总监 | Juan Cárdenas |
创意总监 | Oscar "palomo" Muñoz |
美术指导 | Charles Andara |
文案 | Camilo Garzón |
客户总监 | Angely Romero |