| 标题 | Azul e Coca-Cola no Natal |
| 广告公司 | Geometry Global |
| 广告战役 | Christmas Together Rules |
| 广告主 | Coca-Cola Company |
| 品牌 | 46664/Coca-Cola |
| 首次发布日期 | 2019 / 1 |
| 行业领域 | 软饮料，奎宁水 |
| 哲学 | Passengers who flew Azul Airlines in December were invited to write Christmas cards and decorate Christmas trees when arriving at Viracopos International Airport. Then, the cards were attached to presents and sent to charity institutions. After that, we made a Christmas dinner that was served by some flight attendants. Following the concept of Coca-Cola TV spot “Christmas Rules”, we made an web video that highlights the affirmative values behind every rule, such as “Don't let your traditions fade away”, “Each present deserves a card”, “There is always room for one more” and “Anything Is Possible at Christmas”. With the slogan “rules have a special taste when we’re together”, we did an activation that turns into a video with more than 2 million views in one week. |
| 媒体类别 | 互动 |
| 长度 | |
| 创意总监 | Ricardo Leme Lopes |
| 美术指导 | Luciana Saldanha |
| 文案 | Felipe Gaucho |
| Production Team | Laura Marques |
| Production Team | Felipe Brito |
| Production Team | Brenda Araújo |
| Account Team | Paula Bicalho |
| Account Team | Gabriela Zampirolli |
| Production Company | Movie Machine |
| Director | Bruno Miguel |
| Sound | Sonido |