| 标题 | Hashtags of Arts |
| 广告公司 | NBS |
| 广告战役 | Hashtags of Arts |
| 广告主 | Museu nacional de belas artes |
| 品牌 | Museu nacional de belas artes |
| 首次发布日期 | 2019 / 5 |
| 行业领域 | 博物馆与古迹 |
| 哲学 | Brazil ranks second worldwide in social media usage, with an average of 3 hours and 56 minutes per day. But the country is far from the top when it comes to spending time at art exhibitions: only 7,5% of Brazilians have the habit of going to museums. So, how could the Museu Nacional de Belas Artes draw attention to the oldest art collection in Rio de Janeiro, which has been on display for the last 82 years? By bringing the social media world and art together. The' Hashtags of Art' is an exhibition that literally placed hashtags under secular paintings, so people could feel as close to art as they are to their internet friends. By using fun and popular hashtags that were always based on the history and context of the artworks, we made an audience that wasn't interested in art start to truly relate and connect to it. And we showed, for instance, that a 19th-century painting of Brazilian Monarch Dom João VI wearing a gold-embroidered mantle before his coronation is nothing more than #outfitoftheday, #likeaboss, #instaluxury, and that food still life paintings are actually a good example of #instafood, #foodiary, #glutenfree among many other examples. The exhibition was also taken to the museum's Instagram (instagram.com/mnbario/) where the captions explored the same hashtags that were placed under the real artworks. Overall the idea was to create a link between historical paintings and a contemporary digital behavior, showing that art and social media have more in common than people have ever imagined. |
| 媒体类别 | Ambient |
| 长度 | |
| 导演 | Bruno Miguel |
| 导演 | Isabelle Lopes |
| 首席创意官 | André Lima |
| 执行创意总监 | Dedé Eyer |
| 创意总监 | Marcello Noronha |
| 美术指导 | Roberto Ulhoa |
| 美术指导 | Thiago Manhães |
| 文案 | Leonardo Konjedic |
| RTVC | Fernanda Afonso |
| RTVC | Andréa Metzker |
| 制作公司 | Movie Machine |
| 执行制片 | Thiago Oliveira |
| 执行制片 | Juliana Lago |
| 摄影指导 | Bruno Miguel |
| 剪辑师 | Isabella Janotti |
| 音效制作 | Sonido |
| Mixer | Geraldo Côrtes |
| Approval Client | Monica Xexéo |
| Public Relations | Thais Christ |
| Public Relations | Camilo Coelho |