| 标题 | Non Fungible Animals (NFA) |
| 广告公司 | Saatchi & Saatchi Düsseldorf |
| 广告战役 | Non Fungible Animals |
| 广告主 | WWF |
| 品牌 | WWF Deutschland |
| 首次发布日期 | 2021 |
| 行业领域 | 环境与动物问题 |
| 剧情简介 | 2021 was a breakthrough year for digital art. A lot of hype surrounded Non-Fungible Tokens, which generated record revenues and made headlines around the world. The NFTs market is huge, and people have been buying these artworks for an incredible amount of money, due to their rarity and uniqueness. WWF decided to turn the hype into help, by using NFTs to protect something that is equally unique and irreplaceable:endangered species. For the first time, NFTs became NFAs – Non-Fungible Animals. In collaboration with international artists, 10 digital artworks were created to support the fight to save 10 endangered species. All NFAs were limited to the exact number of animals left in the world. Non-Fungible Animals established a new fundraising system, raising money with every drop and generating an extra 10% of royalties every time an NFA is resold. Non-Fungible Animals – Turning limited artworks into unlimited donations. |
| 媒体类别 | 案例研究 |
| 长度 | |
| 首席创意官 | Dennis May |
| 执行创意总监 | Andreas Läufer |
| 执行创意总监 | Christian Anhut |
| Strategy + Technical Lead | Max Penk |
| Chief Growth Officer | Christoph Pietsch |
| 项目经理 | Alexander Hatzekonstantinides |
| Senior Art Director | Tela von Mücke |
| 美术指导 | Hendrick Mueller |
| 美术指导 | Stefan Nauert |
| Senior Art Director | Ian Guimarães |
| 美术指导 | Cara Shikura |
| Senior Copywriter | Gabriel Lepesteur |
| 文案 | Uwe Grothey |
| 文案 | Helen Hausermann |
| 文案 | Laura Gaszak |
| 数字项目经理 | Friederike Eichhorn |
| Technology Director | Joel Ramirez |
| Team Lead Digital Producing | Marc Vongerichten |
| Development | Hendrik Neumann |
| Development | Daniel Robens |
| Chief Executive Officer (CEO) | Wigan Salazar |
| Associate Director Digital | Christoph Schnabel |
| Junior Consultant | Antonia Gottwald |
| Senior Advisor | Wolfgang Büchner |
| Blockchain Advisory & Consulting | Robin Hellmann |
| 广告公司制片 | Barbara Schinzel |
| 摄像师 | Robert Slomke |
| 制片 | Kendra Maass |
| Consulting | MSL |
| 制作公司 | Chamaeleon Digital Vision GmbH |
| 制作公司 | Studio Funk |
| Artist | Andres Ribon |
| Artist | Eric Peters |
| Artist | Romulo Kuranyi |
| Artist | Freehand Profit |
| Artist | Rocket & Wink |
| Artist | Lea Fricke |
| Artist | Vinzent Britz |
| Artist | BossLogic |
| Artist | Etienne Kiefer |
| Artist | Anna Rupprecht |
| UX Designer | Marco Barooha-Sieberts |
| UI Designer | Ralf Brenner |
| Senior Copywriter | Clemens Wadepohl |
| 客户经理 | Marco Diel |
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