| 标题 | Unique |
| 广告公司 | DH,LO Creative Boutique (Aton Group) |
| 广告战役 | Unique |
| 广告主 | Pryma |
| 品牌 | Pryma |
| 首次发布日期 | 2017 |
| 行业领域 | 电视，高保真音响，视频播放器，个人音响及配件 |
| 剧情简介 | Music is in every aspect of contemporary culture. And there are so many different and unique ways to listen to your music, that we understand that keeping an eye on the craft is the key to deliver a genuine and special product. That’s what DHLO saw about PRYMA Headphones: the passion for music and the perfect match between design and technology, in a product people can feel and touch; and also wear it as their companion and best friend for their lifestyle. In this “Visual Proposals” we bring our aesthetic vision for the brand, and also we suggest a huge amount of applications, due to the use in a diverse set of platforms and mediums. All visual aspects were thought to fit PRYMA’s best truths as a product, as well as to bring a fresh and more intuitive communication from the brand to its audience, combining graphic design aspects with a clear, yet simple and direct call-to-action as slogan. |
| 媒体类别 | 案例研究 |
| 执行创意总监 | Daniel da Hora |
| Creative / Art Direction | Luciana Oliveira |