| 标题 | Cats In A Box |
| 广告公司 | DH,LO Creative Boutique (Aton Group) |
| 广告战役 | Cats In A Box |
| 广告主 | Adote um Gatinho |
| 品牌 | Adote um Gatinho |
| 首次发布日期 | 2021 |
| 行业领域 | 动物权利、安全及收养 |
| 剧情简介 | Background During pandemic, the number of abandoned animals on streets in Brazil increased dramatically. But, specially cats, that suffered with fake news about transmitting COVID-19 to humans. Because Adote Um Gatinho is an NGO that works with abandoned cats and their way to a new home, we saw an opportunity to increase awareness and also address an important message. Concept / Ideation So, we invited people to think about cats adoption, with an emotional and yet funny approach. Using beautiful illustrations and a colorful and happy mood for a sensitive theme, and taking advantage of the relationship cats have with cardboard boxes. Execution We created a campaign, using a racional about how a cat would feel even better than just playing around with a cardboard box: with your contribution to the NOG, and put the illustrations all over... Collaterals But, then, we made something huge… We created a line of products to be sold at a charity bazar. Mugs, decorative plates, ecobags, tees and much more. And yes, it was an enormous success. Results Lots and lots of people visiting the actual event despite the pandemic | Huge number of partners and exhibitors of the feline world | The biggest amount ever of sales and donations in the NGO history. |
| 媒体类别 | 案例研究 |
| 执行创意总监 | Daniel da Hora |
| 创意总监 | Luciana Oliveira |
| 插图画家 | Daniel da Hora |
| 制片 | Cynthia Aragão |
| Head of Social Media | Silvia Garwood |
| Client Director | Susan Yamamoto |