| 标题 | #technologywithpurpose |
| 广告公司 | Cheil España |
| 广告战役 | Technology with purpose |
| 广告主 | Samsung |
| 品牌 | Samsung Smart Watch |
| 首次发布日期 | 2018 / 1 |
| 行业领域 | 其他 |
| 哲学 | "Do it", "everything is possible", "yes, we can!" are phrases that we see everywhere. In sport clothes brands, isotonic beverages, yogurts, books, preachers and politicians. The culture of "you can" has taught us that with effort and perseverance we can do anything. But the truth is that there is something we can´t do: win the fight to not fall asleep when we are already sleepy. Copilot Samsung is a free app for smartwatches that permanently tracks the alertness of the driver and warns him before he falls asleep. The app is for initiative #technologywithpurpose, that has been launched by Samsung and Cheil Spain. Both have been working on #technologywithpurpose for the last few years. They previously launched ("blind cap") a swimming cap that helps blind Paralympic swimmers to flip turn at the and of the pool which won a gold at Cannes Lions, and ("dytective") a free app that detects dyslexia in 15 minutes through AI which won bronze. The campaign was directed by Martin Jalfen and Miguel Usandivaras, from production company Blur. Studies show that 20% of traffic accidents occur due to drowsiness. People believe they can beat the sleep. But once the sleep comes, no one can beat it, and trying to do so, is very dangerous. |
| 媒体类别 | 影视 |
| 长度 | |
| 执行创意总监 | Joaquín Espagnol |
| Client | Alfonso Fernández |
| Client | Mónica Sánchez |
| Client | Patricia Lopez-Acevedo |
| Client | Olga Rodríguez |
| 美术指导 | Juan Aldeanueva |
| TV Producer | Freelance For |
| 创意总监 | Nicolas Diaco |
| 创意总监 | Ezequiel De Luca |
| 创意总监 | José Vilar |
| 文案 | Sergio Sanz |
| Account Management | José Ortiz |
| Account Management | Mayte Fontán |
| Account Management | Asela Botella |
| Account Management | Alba Valiente |
| 媒介公司 | Starcom |
| Sound Production | Sonomedia |
| 后期制作 | McNulty |
| Production Director | Carlos Martín |
| 制作公司 | BLUR |
| Producer | Martín Jalfen |
| Producer | Miguel Usandivaras |
| Producer | Chapi Calvo |
| 摄影师 | Anton Goiri |
| EXECUTIVE PRODUCER | Pablo García Acón |
| DOP | Roman Martinez de Bujo |
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