| 标题 | The Opera GX Village |
| 广告公司 | Officer & Gentleman |
| 广告战役 | The Opera GX Village |
| 广告主 | Opera |
| 品牌 | Opéra GX |
| 首次发布日期 | 2022 / 4 |
| 行业领域 | 计算机软件及多媒体制作 |
| 哲学 | Opera GX, the first browser for gamers, announced today plans to venture from browser development into property development and build a gated community just for gamers. Located in the heart of the European country of Andorra, each home in “Opera GX Village” will come equipped with everything a professional gamers needs. The tongue-in-cheek activation is meant to wink at the many big name streamers, like Rubius, TheGrefg and Auronplay, who have moved to the mountainous nation in recent years for its generous tax benefits. To get the word out about the activation, created by the Madrid-based ad agency Officer & Gentleman, the brand launched a humorous promotional video for their fictional housing development. In it, an overzealous real estate agent tells viewers about the amenities at Opera GX Village, as he takes them on a tour of the over-the-top installations – including setups in the bathroom and desktop food delivery. Later, as he writhes around on a bed covered in 500€ notes, he assures viewers that the best part of living in Andorra is “skiing in the winter, mountain biking in the summer and saving your hard-earned cash all year round.” The brand will be giving gamers a chance to win an all-expenses-paid trip for two to spend a weekend in their prototype home: A house in Andorra decked out with setups, LEDs and a copious amount of gaming chairs. To apply, users will have to upload a video to Twitter, tagging @operagx and #OperaGXVillage, explaining why they’d make the ideal first resident in this gamer’s paradise. |
| 媒体类别 | 互动 |
| 长度 | |
| 更多信息 | http://www.operagxvillage.com/ |
| 执行创意总监 | Javi Iñiguez de Onzoño |
| 执行创意总监 | Alex Katz |
| Managing Director | José Ortiz |
| Business Director | Marta Blanco |
| 客户主管 | Karina Guerra |
| 客户主管 | Elena Rodriguez |
| 创意总监 | Gonzalo Arica |
| 创意总监 | Ricky Solano |
| 创意团队 | Javi Diaz |
| 创意团队 | David Sanjuan |
| 广告公司制片 | Karina Guerra |
| 制作公司 | SVS Family Business |
| 导演 | Jaime Max |
| 制片 | Ainhoa Gutiérrez |
| Creative Producer | Nacho Herrán |
| 摄影指导 | Nacho Toledo |
| 美术指导 | Rosa Moreno |
| Head of Production | María Aparicio |
| 剪辑师 | Moisés Cabrera |
| 后期制作 | Ignacio Leonardi |
| 3D Design | Quan Studio |