| 标题 | Real Performance |
| 广告公司 | Sancho BBDO |
| 广告战役 | Real Performance |
| 广告主 | General Motors Corp. |
| 品牌 | Chevrolet |
| 首次发布日期 | 2023 / 1 |
| 剧情简介 | Trucks always look so slick in ads. BUT THE PERFECT TRUCK FOR A REAL TRUCKER IS THE ONE THAT DOWNRIGHT PERFORMS ON REAL ROADS. THE PROBLEM Wandering around those real roads grabbing shots that prove this... is … well, fraught. It's expensive, it drags on, Geeze! it's nigh on impossible. THE SOLUTION There is a tool that has recorded millions of kilometers: Google Maps. Through it we identify all the references of our trucks that have been tested on the most difficult roads and turned them into the official image for our regional campaign. |
| 媒体类别 | Integrated Media/360 Activation |
| 长度 | |
| 创意总监 | Cristian Camilo Díaz |
| Vice President (VP) | Natalia Perez |
| 执行创意总监 | Daniel Alvarez |
| 制作公司 | Falre |
| Vice President (VP) | Mario Lagos |
| Managing Director | Andres Mauricio Carvajal |
| Vice President (VP) | Juan Camilo Laverde |
| Vice President (VP) | Mara Fernanda Duque |
| 执行创意总监 | Diego Contreras Jaramillo |
| Executive Director | Luisa Márquez |
| Planning Director | Sebastián Quiroga |
| 美术指导 | William Niño |
| Head of Business Affairs | Yasmin Sedano |
| Designer | Jose Huertas |
| Executive Assistant | Roberto Aguirre |
| 剪辑师 | Rafael Araoz |
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