| 标题 | Heart Markets |
| 广告公司 | Sancho BBDO |
| 广告战役 | Heart Markets |
| 广告主 | Bancolombia |
| 品牌 | Bancolombia |
| 首次发布日期 | 2022 / 1 |
| 行业领域 | 银行与金融服务、投资、证券服务 |
| 剧情简介 | In Colombia, farmers produce 100% of the country's fruits and vegetables, however, their net profit from sales is 10%. That's why Bancolombia, the country's largest bank, created Heart Markets, a platform to connect all farmers with buyers in cities. In the first 5 routes, we identified more than 600 farming families and marked their stalls in Waze in order to show the main roads of the country. |
| 媒体类别 | Direct Marketing |
| 长度 | |
| Creative Director, Copywriter | Cristian Camilo Díaz |
| 制作公司 | Flare Studio |
| 首席创意官 | Cristian Camilo Díaz |
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