Rothco/Daintree - "Shred of Decency"

Rothco, part of Accenture Song

Rothco, part of Accenture Song Dublin 7, 爱尔兰

12015

标题	Shred of Decency
广告公司	Rothco, part of Accenture Song
广告战役	Shred of Decency
广告主	Rothco/Daintree
品牌	Rothco/Daintree
首次发布日期	2015 / 4
行业领域	种族、族裔、民族及残障意识
哲学	When ROTHCO and Daintree discovered that sections of the No Campaign were producing these materials and spreading lies, they put their heads together and came up with a new product called ‘A Shred of Decency’ – confetti made from 100% recycled lies.
问题	Almost two years in the making, the referendum on the legalisation of same-sex marriage in Ireland will take place on 22 May 2015. United in their beliefs, ROTHCO has joined forces with Daintree Paper, (a stationery shop on Camden Street, Dublin), in order to get the positive message for marriage equality out into the world. There has been tense debate between the Yes and No camps in the run up to the referendum. Notably, elements of the No Campaign have stirred up controversy by spreading flyers which contain factually incorrect statements such as, “They [homosexuals] will contract cancers earlier in life.”
媒体类别	Web Film
长度	62 seconds
广告公司制片	Jessica Derby
美术指导	Stephen Rogers
文案	Shane O'Brien
客户经理	Sarah McGann
制作公司	Piranha Bar
制片	Jessica Derby
剪辑公司	Rothco, part of Accenture Song
剪辑师	Stephen Walsh
Post Producer	Aileen Heavey
后期制作	Piranha Bar
广告公司制片	Stevi Russel
执行创意总监	Alan Kelly
制片	Stevi Russel
剪辑公司	Piranha Bar