Vlad Sitnikov
Founder at Startrocket.me
Tel Aviv, 以色列
标题Crush The Speed
广告公司
广告战役 Crush The Speed
广告主 Alfa Strakhovanie
品牌 Alfa Strakhovanie
Posted11月 2013
行业领域 保险
哲学 Hungry Boys’ new campaign for insurance company Alfa Strakhovanie, “Crush The Speed,” uses strategically-placed totaled cars to curtail speeding in Moscow — which has one of the highest rates of road fatalities in the world
But Hungry Boys doesn’t just decide where to place the wrecked vehicles themselves, they allow people to decide which locations are in most need of the warnings.
Visitors to the “Crush The Speed’ campaign site can vote on the locations of the seven cars used in the campaign using Google Maps. The location of the cars is changed every week, causing responsible driving and/or rubber-necking in a brand new area. 
媒体类别 影视
长度
创意总监
创意团队
制片
设计师

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