标题 | Crush The Speed |
广告公司 | Hungry Boys |
广告战役 | Crush The Speed |
广告主 | Alfa Strakhovanie |
品牌 | Alfa Strakhovanie |
Posted | 11月 2013 |
行业领域 | 保险 |
哲学 | Hungry Boys’ new campaign for insurance company Alfa Strakhovanie, “Crush The Speed,” uses strategically-placed totaled cars to curtail speeding in Moscow — which has one of the highest rates of road fatalities in the world But Hungry Boys doesn’t just decide where to place the wrecked vehicles themselves, they allow people to decide which locations are in most need of the warnings. Visitors to the “Crush The Speed’ campaign site can vote on the locations of the seven cars used in the campaign using Google Maps. The location of the cars is changed every week, causing responsible driving and/or rubber-necking in a brand new area. |
媒体类别 | 影视 |
长度 | |
创意总监 | Vlad Sitnikov |
创意团队 | Arthur Miroshnichenko |
制片 | Victor Kozlov |
设计师 | Ilya Shakirov |