Marketing Director
at
McDonald's
| 标题 | Truly unskippable preroll |
| Brief | We placed our ad as an unskippable preroll. Everything that you see in it - someone thoroughly washing his hands and a title: 20 seconds you can't skip.The unskippable preroll lasted exactly 20 seconds- the minimum amount of time the soap needed to kill the virus |
| 广告公司 | Leo Burnett Moscow |
| 广告战役 | We are for safety. With both hands |
| 广告主 | McDonald's |
| 品牌 | McDonald's |
| Posted | 11月 2021 |
| 行业领域 | 餐馆与快餐 |
| 剧情简介 | We placed our ad as an unskippable preroll. Everything that you see in it - someone thoroughly washing his hands and a title: 20 seconds you can't skip.The unskippable preroll lasted exactly 20 seconds- the minimum amount of time the soap needed to kill the virus |
| 媒体类别 | 案例研究 |
| 创意总监 | Evgeny Shinyaev |
| 美术指导 | Ekaterina Trokhina |
| 文案 | Daria Tsareva |
| 客户总监 | Viktoria Semikasheva |
| 客户总监 | Tatiana Chyornaya |
| 媒介企划 | Vera Konovalova |
| Digital Account Director | Irina Fattakhetdinova |
| Marketing Director | Tatiana Gura |
| Marketing Manager | Viktoria Liparteliani |
| Digital Director | Andrey Baykov |
| Digital Manager | Ruslan Ledovsk |