Marketing Director
at
McDonald's
| 标题 | The first unskippable pre-roll you will like |
| 广告公司 | Leo Burnett Moscow |
| 广告战役 | We are for safety. With both hands |
| 广告主 | McDonald's |
| 品牌 | McDonald's |
| 首次发布日期 | 2020 / 4 |
| 行业领域 | 餐馆与快餐 |
| 剧情简介 | “Wash your hands!” - we’ve been told this a thousand times since childhood. But today, this common call has become exceptionally relevant. Over the course of its entire existence, McDonald’s has been teaching their employees to wash their hands properly and to maintain high standards of cleanness and safety. Now it’s urgent for the company to remind everyone of this habit and that’s why we created a pre-roll for YouTube, which can’t be skipped, in literal sense of the word. |
| 哲学 | Leo Burnett Moscow created for McDonald’s Russia a social campaign “We are for safety. With both hands” and launched a pre-roll about hand-washing, which you can not “skip” |
| 媒体类别 | Pre-Roll |
| 长度 | |
| 创意总监 | Evgeny Shinyaev |
| 客户总监 | Viktoria Semikasheva |
| 美术指导 | Ekaterina Trokhina |
| 文案 | Daria Tsareva |
| Marketing Director | Tatiana Gura |
| Marketing Manager | Viktoria Liparteliani |
| Digital Director | Andrey Baikov |
| Digital Manager | Ruslan Ledovski |
| 媒介公司 | Starcom MediaVest Group |
| Media Team | Tatiana Chyornaya |
| 媒介企划 | Vera Konovalova |