Tatiana Gura
Marketing Director at McDonald's
标题The first unskippable pre-roll you will like
广告公司
广告战役 We are for safety. With both hands
广告主 McDonald's
品牌 McDonald's
首次发布日期
行业领域 餐馆与快餐
剧情简介 “Wash your hands!” - we’ve been told this a thousand times since childhood. But today, this common call has become exceptionally relevant. Over the course of its entire existence, McDonald’s has been teaching their employees to wash their hands properly and to maintain high standards of cleanness and safety. Now it’s urgent for the company to remind everyone of this habit and that’s why we created a pre-roll for YouTube, which can’t be skipped, in literal sense of the word.
哲学 Leo Burnett Moscow created for McDonald’s Russia a social campaign “We are for safety. With both hands” and launched a pre-roll about hand-washing, which you can not “skip”
媒体类别 Pre-Roll
长度
创意总监
客户总监
美术指导
文案
Marketing Director
Marketing Manager
Digital Director
Digital Manager
媒介公司
Media Team
媒介企划

People related to this work

You might also like...

Create a free Talent profile and become a member of AdForum

Get Started