| 标题 | Blur |
| 广告战役 | Blur |
| 广告主 | Al-Futtaim Health |
| 品牌 | Al-Futtaim Health |
| 首次发布日期 | 2023 / 1 |
| 行业领域 | 医院、医疗机构和医疗服务 |
| 剧情简介 | A global study revealed that nearly 600,000 people suffer from some form of visual impairment in the UAE. In fact, most people suffering from glaucoma or cataracts are not even aware they have it! On World Sight Day, we decided to bring this to the fore through stark, simple, visual storytelling across key social media platforms. In the process, we also highlighted a secondary subtle social undercurrent - the issue of road accidents which is also quite high in the UAE. |
| 媒体类别 | 平面 |
| Creative Content Head & Conceptualiser copywriter | Cherry Koshy |
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