标题 | Leap |
广告公司 | DENTSU CREATIVE |
广告战役 | Do More New |
广告主 | Honda Motor Co., Ltd. |
品牌 | Honda |
首次发布日期 | 2012 / 10 |
产品 | CR-V |
行业领域 | 轿车 |
广告口号 | Do More New |
剧情简介 | Honda is launching the 4th Generation CR-V with the tagline ‘Do More New’. The campaign, which will run across Europe, is the first work for Honda by newly appointed mcgarrybowen London. The campaign line ‘Do More New’ reflects the driver’s desire to seek out new and exciting experiences. The fully integrated campaign dramatizes the moment we decide to do something new. That moment we commit to leaping into a new possibility is shown using the metaphor of portals. |
媒体类别 | 电视 |
Soundtrack | “To Heal” performed by Underworld |
制作公司 | Rogue Films |
后期制作 | The Mill NY |
制片 | Kate Hitchings |
导演 | Sam Brown |
广告公司制片 | Helen Whiteley |
创意团队 | Richard Holmes |
创意团队 | Remco Graham |
执行创意总监 | Paul Jordan |
执行创意总监 | Angus Macadam |
剪辑师 | James Rosen |