| 标题 | The Race Is On |
| 广告公司 | DENTSU CREATIVE |
| 广告战役 | International Women’s Day 2017 |
| 广告主 | Western Union |
| 品牌 | Western Union |
| 首次发布日期 | 2017 / 3 |
| 行业领域 | 银行、金融、法律和保险 |
| 剧情简介 | The ad features five girls representing different nationalities. We see them running up hills and over rooftops as they race together, with purpose, towards their opportunities. A punchy, specially composed track by Finger Music plays over the action, reflecting the energy on screen, while a young girl announces: “The race is on”. |
| 哲学 | mcgarrybowen’s campaign highlights the power of education as the driving force to achieve gender equality – pointing to the fact that education acts as a starting gun in achieving whatever dream a girl may have: Whether it’s to be the first woman on the moon, the first female President of the USA or the first person on Mars |
| 媒体类别 | 电视 |
| 长度 | |
| 音效设计公司 | String and Tins |
| 音乐 | Finger Music |
| Brand Strategy Director | Michael Abbott |
| Brand Management/Strategy | Natasha Chatur |
| 执行创意总监 | Angus Macadam |
| 执行创意总监 | Paul Jordan |
| 创意总监 | Rich Holmes |
| 创意团队 | Holly Fallows |
| 创意团队 | Charlotte Watmough |
| Business Director | Louise Lang |
| 客户总监 | Zara Gregory |
| 客户经理 | Henry Carless |
| Chief Strategy Officer | Chris McKibbin |
| Strategist | Fiona Lenahan |
| 广告公司制片 | Alessia Small |
| 导演 | MJ Delaney |
| 制作公司 | Moxie Pictures |
| 制作公司制片 | Barry Heaps |
| 剪辑师 | Ben Jordan |
| 后期制作 | Jam Post |
| 摄影指导 | Gerardo Madrazo |
| 剪辑公司 | Work Post |