Toby Southgate

Toby Southgate

Chief Growth Officer at McCann Worldgroup
New York, 美国


International brand strategy, marketing and communications consultant. Commercial and strategic agency leader. Internal entrepreneur and growth driver.

I have established and expanded agency operations in the Americas, Continental Europe, and MENA, both for independents and multinational holding group OpCo's, including cross-border and cross-category M&A activity.

Extensive leadership experience at client relationship and agency management levels, across geographies and sectors. I have led strategic engagements with clients ranging from global brand owners and international corporations, to senior-level government stakeholders and national leadership.

Specialties: Strategic brand and communications consultancy; winning, developing, and leading global business and long-term client relationships.


Chief Growth Officer
New York, 美国
September 2017 - Present (3年)
McCann Worldgroup is a leading global marketing company, united across 100+ countries by a single mission: to help brands play a meaningful role in people's lives.

McCann Worldgroup represents best-in-class expertise across marketing disciplines including McCann (advertising), MRM//McCann (digital marketing and relationship management), Momentum Worldwide (total brand experience), and McCann Health (professional and dtc communications).

My role is focused on growth through integration and new business efforts, expanding relationships with existing clients, and facilitating partnerships across our network.
Worldwide CEO
New York, 美国
December 2007 - May 2017 (9年 5个月)
Worldwide CEO (Jul 2015 – May 2017)
On July 1st 2015 I was appointed Worldwide CEO of Brand Union, becoming WPP's youngest network CEO.
Brand Union played a central role in many of WPP's 'horizontal' teams. Clients included Bank of America Merrill Lynch, Vodafone, Sony, IAG, HSBC, Pernod Ricard, GlaxoSmithKline, Mubadala, Reckitt Benckiser, Swire Group, Prudential and Qatar National Bank.

CEO, Americas (Aug 2013 – Jun 2015)
Regional leadership for one of the world's four global brand consultancies.

Managing Director (Dec 2007 – Jul 2013)
Abu Dhabi and Dubai, UAE; New York, NY; London, United Kingdom
I was recruited through WPP to join The Brand Union at the end of 2007, initially to oversee the launch of a new office in Abu Dhabi. I spent two years in the Middle East, latterly as Managing Director for the regional business.



1996 - 1999 (3年)

Similar Talent

Cathy Cohan
Global Chief Growth Officer
Y&R New York
Larissa Vince
Chief growth officer
Saatchi & Saatchi London
Dave Boede
EVP, Chief Growth Officer
MRM Worldwide
John O'Shea
Global Chief Growth Officer
Dentsu Brand Agencies
Michelle Tang
Chief Growth Officer
Chad Saul
Chief Growth Officer
Lyndsey Corona
Chief Growth Officer
McCann New York
Naomi Troni
Global Chief Growth Officer
MullenLowe Group

Create a free Talent profile and become a member of AdForum

Get Started