Samsung Galaxy Z Fold3 - "Curiosity Unfolded with Samsung Galaxy Z Fold3"

RAPP

RAPP London, 英国

6516

品牌: Samsung Galaxy Z Fold3
国家: 英国

广告主: Samsung

标题	Curiosity Unfolded with Samsung Galaxy Z Fold3
广告公司	RAPP
广告战役	Curiosity Unfolded
广告主	Samsung
品牌	Samsung Galaxy Z Fold3
Posted	11月 2021
行业领域	家用电器和视听产品
剧情简介	To celebrate the launch of the Samsung Galaxy Z Fold3, RAPP has created ‘Curiosity Unfolded’, a campaign that sees the Founders Forum tech entrepreneurs using the Samsung Galazy Z Fold3 to pitch their inventions to children - easily the world’s most inquisitive and toughest critics. The campaign features a series of short films showing entrepreneurs using the phone’s folding functionality to help bring their ideas to life for their audience. The children then put the experts through their paces by asking probing questions. The entrepreneurs featured, including Bobby Healy, Dr Helen O’Neill and Carmen Palacios-Berraquero, have reimagined home delivery with drones, hormone health and quantum tech, and are all members of the Founders Forum. The films, showing the children reacting to the folding screen and expressing their childlike curiosity, will run online, on social media, in local press and via display and media partnerships with the Independent and Evening Standard. Alex Conaway, Head of Brand at Samsung said: “Our ongoing partnership with Founders Forum has enabled us to work with this next generation of tech entrepreneurs. It’s been fascinating to see how the notion of curiosity, along with the harshest of critics – 6 year olds, has helped these business leaders of the future challenge their own thinking. Our new foldable devices are at the heart of this activity, which is designed to demonstrate their unique new productivity and their role in new ideas that push the tech world forward. Sid Gordon, creative director at RAPP UK said: “Children are often the harshest critics and are not afraid to ask difficult questions, no matter who you are or what you do. So you have to be fully prepared, and tell your story in the simplest, most engaging way possible. This campaign really puts our entrepreneurs to the test, and demonstrates how the Samsung Galaxy Z Fold3 can help simplify everday tasks and challenges.”
媒体类别	互动
长度	275 seconds
首席创意官	Al Mackie
创意总监	Sid Gordon
美术指导	Anthony McGinty
Senior Copywriter	James Sexton
Managing Partner	Kat Bain
客户总监	Jamie Marks
客户总监	Lloyd Nicholls
Program Director	Amy Bedford
Senior Agency Producers	Adam Pretty
Senior Agency Producers	Kate Hinton
Strategy Director	Julian Borra
Strategist	Nick Bain
设计师	Joe Martin
Head of 3D Motion Graphics	Jeffrey Osbourne
导演	Liz Unna
制作公司	Be The Fox
剪辑师	The White House
Post	Creative Outpost
媒介企划	Starcom