概要
Bored former programmer analyst who was seduced by the psychology of why people do and buy things. A quick segue into clientside marketing, then agency then back again and to and fro. A lifetime career of seeking the truth about marketing, brands, how they grow and why they don't. The revelation was my formula for trust and how if you realign your marketing to convey competency, build a reputation and develop intimacy with customers is the closest I've come to a holy grail in marketing performance over the long term. Still on that journey, still learning lots, testing, hypothesising and winning often enough that I can get paid to do this really amazing stuff...
Competencies
Connecting Purpose & Positioning for Maximum ROI * Marketing Path Optimisation * CRO * Growth Hacking * Digital Marketing Strategy to compellingly differentiate brands against competitors * Conceptualising Strategic Vision * Global Branding, Rebranding and Positioning * Thought Leadership * Business Development * Performance Marketing * Content Marketing & Marketing Automation
Success Snapshot
* Co-Developer of Optimus - First Brand Activation Program with projected ROI - 2019
* Developed Industry first Self-Funding Digital Revenue Generator 2017-2018
* Authored “Hearts & Minds” Branding Methodology, 2017
* Received the Cisco Australia Partner Marketing Manager Recognition Award, 2010
* Awarded Winner of the Hewlett Packard National Partner Marketing Challenge, 2010
* Gold Award Winner - REIV for “Best Campaign” for Colliers International, 2006
* Consulted on brand merger between, Collier’s & PRD Nationwide 2006
* Marketing Columnist for My Business magazine 2002-2004
* Guest Presenter for the International Branding Conference, Sydney 2004
* Authored “Mindshare Marketing Methodology”, c2001